Lady Gaga is on a quest to conquer India, but as usual, she's all style and no substance.
Gaga
is in India this weekend to perform in the Indian Formula One Grand
Prix closing ceremony, though it'd be more accurate to say she's there
in an attempt to make as much money as possible off of the world's
second largest country.
Lady Gaga Doesn't Know Her Market
The celebrity-worshiping Indian media fawned over her at a press
conference in Delhi today. She showed up an hour late (the hour spent,
no doubt, on arranging the ridiculous "tribute" to the Indian flag in
her hair—a tribute which, if it was supposed to even remotely resemble
the colors of the Indian flag, failed miserably) and appeared completely
indifferent to anything outside her little world of manufactured pop
music.
She condescendingly and cheaply attempted to conflate the idea of reincarnation (talking about reincarnation in India? How very Eat, Pray, Love of her) with her album, Born This Way.
But Lady Gaga proved to be her typically shallow self when it came to
discussing facets of pop culture in India. When asked about Indian (and
global) superstar Shahrukh Khan, she had no idea who he was. It was a
pathetic level of preparation—even silly Paris Hilton managed to do
better cultural research before arriving in India last month.
Lady Gaga wants to become popular in rural India
but ignores (or is totally ignorant of) the fact that no one in that
demographic can afford her CDs or concerts (and frankly, they probably
wouldn't care even if they could). She's attempting to market her
provocative and often freakish act to one of the most religiously
conservative areas on Earth.
Gaga Will Never be Popular in India
She
thinks putting a bit of green and gold in her hair and wearing a dress
by an Indian designer is all the effort that's required to win over
India. Her management might want to think again. She's a blip on the
music radar even in urban India, where radio stations are far more
likely to play Chammak Challo than Pokerface. In a
nation where film music has 99% of the radio and television market, Lady
Gaga is going to need to do a lot more than just show up and prattle on
about reincarnation to win fans. She'll have to make a genuine, sincere
effort when it comes to India.
And of course as everybody knows all too well, genuine and sincere aren't really part of Gaga's repertoire.
LINK TO ORIGINAL ARTICLE HERE
FYI: This is just as ignorant as when she went to Japan and did the whole panda tribute; confusing the symbol of China with Japanese culture. Shallow and ignorant indeed.
FYI: This is just as ignorant as when she went to Japan and did the whole panda tribute; confusing the symbol of China with Japanese culture. Shallow and ignorant indeed.