November 5, 2012

Lady Gaga and her Latin America fallout

While Lady Gaga continues to lie about her success in Mexico, Central and South America.





The truth about her struggles with fame continues to come out.


The article comes from Brazilian pop music blog Pop Load.  Here's the entire Google translation.

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05/11/2012 - 14:35
Lady Gaga: the audience is gone - The fiasco sales in Latin Am, liquidations ticket, the din of the internet and some important questions

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Lucio Ribeiro

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* Most recent pop phenomenon, the flamboyant U.S. singer Lady Gaga arrives with his monumental tour The Born This Way Tour to Brazil this week, his first visit to the country. The great circus of Gaga, who will be accompanied by their famous and visually noisy Little Monsters, as she calls her most ardent fans, brings in Rio sixth day 9 passes for SP and ends on Sunday in Porto Alegre on Tuesday 13. A tour of this giant of a popular artist that, at this time should be with all tickets sold out, right?
Wrong. And quite the opposite.

Lady Gaga: where is the audience?

There is a certain "Lady Gaga Fiasco" to define performance in sales of tickets to the concert of Lady Gaga superaguardado both in Brazil and throughout Latin America. Difficult start official words to that effect, but a very curious number of ticket sales for the stadium shows the singer's New York circulating the internet and are amazing, if true.

* Until last Friday, for the show of São Paulo, the largest city in the country and that buying more tickets had been sold just over 33,000 tickets of the 65,552 available. Almost half of the load only. And they say that in Porto Alegre the percentage is lower.
** The show this past Saturday in Costa Rica, the last before the entry of the singer's tour through South America (she plays in Bogota, Colombia, tomorrow), sold about 21,000 tickets. To a capacity of 38,000 people.
*** In Lima, Peru, the sales performance is even worse. All though the show is "only" on the 23rd, but until this Saturday for a stadium which holds 52,000 people (Estadio San Marcos), only 13 000 entries were acquired.
No **** culminate in numbers, say that sales for the concerts of Colombia and Argentina (this, immediately after Brazil) are very weak, with less than half of the tickets sold.

Such numeralha worrying for producers Latinos who risked bringing one of the most bombastic shows for the region must be true, given the rush behind alleviate the injury, which occurred in the large "settlement" of tickets:

In just a quick collection of marketing actions to sell tickets for the tour of Lady Gaga we see that:
One. For the show in São Paulo, buy one, get one free. The campaign is in the news. Take a ticket and stores Riachuelo, sponsor of the show, gives you another. Until October, mainly for Lady Gaga and Madonna (December), producer of shows Time4Fun was selling tickets for up to 10 months interest free credit card. The installment was extended to other concerts brought by the company as Linkin Park (October) and Joss Stone (November). On site Peixe Urbano, tickets are selling whole (U.S. $ 350) for half price (£ 175).

2nd. In the last weeks of October, tickets to the submission of Lady Gaga tomorrow in Bogotá had their prices lowered to less than half the value, the local producer of the concert, Ocesa Colombia. Of 382 Colombian pesos Entries now cost 147. Nearly 240 Colombian pesos less than the initial price. The reduction caused great protest to those who had paid full price, in order that in addition to being reimbursed for a cash payment vai power, filled with your ticket, bring a companion for free on the same industry who attend the show.
3rd. In Lima, Peru, when the promo tickets for Lady Gaga is at the base of a free ticket to anyone who buys three with the official credit card of the show (Ripley).

* Press: I do not know the Brazilian case, but at least in Costa Rica (Saturday) and Colombia (tomorrow) accredited journalists can not enter with professional cameras or video. Not to record the stage, not to click any pictures of the dependencies of the stadium where Lady Gaga will sing. Images, only the phones provided by the gang.

* Internet: AND, OF COURSE, these promotions for the Lady Gaga tickets in Brazil fell from grace in people's Twitter / Facebook. Even a Tumblr-din already appeared, I thought the ticket of Gaga

I bought a portfolio of Derby and won a ticket to the show of Gaga

I bought The Pilgrimage in sebum and gained entry to the show of Gaga

* TO UNDERSTAND:
Lady Gaga is the most recent phenomenon of showbis world, but experiences a low number of tickets sold in Brazil in particular and Latin America in general. In a profile I read it in a big fashion magazine today that the singer in recent years, Lady Gaga gave MTV survival shaking the aesthetics of video clips and a single person is (1) a walking fashion catalog, (2) a revolution in aesthetic standards, (3) the messy concepts of beauty, from hair to toenails, and (4) the being who appeared to innovate and shock in a time that figure more "daring" music was Christina Aguilera, without tell that his presence can be felt in some way, in some perspective, the definition of the new career or not so new generation of pop singers today, like Rihanna, Lana Del Rey kind So what is the reason for this tear down public their shows in Latin America, in countries that she visits for the first time?

* RELEVANT QUESTIONS:
- It is a reaction of the public to the value of the ticket?
- The construction of the "myth Lady Gaga" was overvalued in Latin America or the singer is right in your wrong time to appear in Brazil, or in the region?
- There is an excessive demand shows here, big concerts are not so new in the area and somehow we are tired (and no money) to keep up with everything that appears?
- It is a general economic problem (say Madonna is also selling well below expectations)?
- All this together and mixed?

Whatever the answer, I suspect that Lady Gaga will have more importance in the current pop scene. The policy of reset sizes and large ticket international shows in emerging countries like Brazil. We will follow 2013.

PS: Last thing about the tickets at 10x. Mario Henrique Simonsen, Finance Minister Geisel once said "when people purchase until onion benefits, something goes wrong."

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Original source link at PopLoad.  Thank you Paoliena for the tip.