se·mi·ot·ics
[see-mee-ot-iks, sem-ee-, see-mahy-]
1.
the study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing.
See this picture.
It's Madonna's mash up of Express This Way. The video on the screen behind her played during Born This Way.
Check out Paws Down's entry on what it means.
Simply. Amazing.
