September 21, 2014

How a fading pop star promotes an album

Lady Gaga shows the world just how desperate she is for a number one album.

She's the poster girl of pop! The quirky singer clearly wants a hit record with the iconic crooner
Stop pretending to be "indie", Gaga. No one's falling for it.
Millions of dollars and months of promotion (a string of public appearances, the new tattoo reveal, the "surprise" duet performance at the Montreal Jazz Festival, a retail commercial for H&M, New York Fashion Week performance, an HSN special broadcast, a live concert special which will air on PBS on October 24, three songs used by ESPN for the advertisement of the 2014 Tennis US Open, the "surprise" duet during the artRAVE at Tel Aviv, two official singles ("Anything Goes" and "I Can't Give You Anything But Love") and one streaming single ("Nature Boy"), numerous interviews both separately and together -- did I forget anything?), just don't seem to be enough for Gaga as she tapes a homemade Cheek to Cheek poster to a shop window before leaving Athens this weekend.

Does this look like desperation to anyone else?

As of today, Cheek to Cheek has been officially released in two markets (Germany and Australia) and it appears to be struggling.



It's only been a couple of days, but should Lady Gaga and her people be worried by the performance of the album so far? Could these two markets be representative of how Cheek to Cheek will do around the world? Do you think it's too early for them to be planning a follow-up album?

What are your predictions for the album?

(Cheek to Cheek will be out worldwide on September 23rd.)